AllTrails
AllTrails is the most trusted outdoor platform in the world
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About
Referent Ventures is an angel investment and advising firm founded by Jade Van Doren, a serial entrepreneur, advisor, and investor based in San Francisco and Los Angeles.
AllTrails
Jade was most recently CEO of AllTrails - the most trusted outdoor platform in the world. He drove the company’s product-led growth to profitability, as well as a $75M recap with Spectrum Equity and the acquisitions of Trails.com, iFootpath and GPSies.
Over
60
Million
Registered Users
Over
1
Million
Subscribers
Prior to AllTrails, Jade was co-founder and CEO of hopOn, which reinvented travel booking as a social+mobile-first app for buying flights, hotels, activities, and sharing expenses. hopOn was funded by New Enterprise Associates and sold to Kayak co-founder Paul English’s travel startup Lola.
Prior to hopOn, Jade was co-founder and CEO of TechForward, creators of the first Guaranteed Buyback® Plans for consumer electronics, which became the “get a new cell phone every year” plans like AT&T NextUp. TechForward was funded by New Enterprise Associates and First Round Capital, and was acquired by SquareTrade, now part of AllState.
Jade grew up in San Francisco + around the world, graduated from Williams College with a degree in Philosophy and has an MBA from UCLA Anderson.
